![[Hot Take] Unreliable customers are worse than no customers at all.](/content/images/size/w720/2024/10/----2-.png)
[Hot Take] Unreliable customers are worse than no customers at all.
Customers are the lifeblood of any business. It’s tempting to think that any customer, even an unreliable one, is important for success—but that’s not always the case.
The Hidden Cost of Unreliable Customers
Before diving into the details, let’s clarify what we mean by “unreliable customers.